98" Samsung QN98QN990FFXZC Neo QLED 8K Vision AI Smart TV (2025)

It’s your show with Samsung Vision AI

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

  *Feature available in certain regions and models only. Compatible devices only. **Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized. *** Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimized and remastered to how the artist intended

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

*Experience may vary depending on the content and environment.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.3

Our most advanced AI-powered 8K processor

NQ8 AI Gen3 Processor

Get quality without compromise with Samsung's most advanced AI processor yet. With 768 AI neural networks, it enhances both picture and sound to brilliant new heights. No matter the content, you can enjoy the peak of what an 8K television can be.

Compared to 2025 Neo QLED 4K (NQ4 AI Gen2)

* Viewing experience may vary according to types of content and format. ** Upscaling may not apply to PC connection and Game Mode.

Boost shows and movies up to ultra-high 8K resolution

8K AI Upscaling Pro

Watch your favorite content in such stunning detail it almost seems real. Our AI processor takes content and enhances it up to 8K resolution with 768 AI neural networks — enabling the sharpest and smoothest picture quality of any Samsung TV.

* Viewing experience may vary according to types of content and format. ** Upscaling may not apply to PC connection and Game Mode.

Watch clearly without distracting reflections

Glare Free

Our anti-glare technology minimizes reflections from bright environments, such as indoor lighting. Now you can view your screen clearly, without distracting shine getting in the way of your content.

* UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization. ** Results based on test conducted under indoor lighting conditions.

Intelligently enhanced colour expression

Colour Booster Pro

AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

* You turn colour booster pro (ON/OFF) in the [menu/setting].

Get 4 times higher resolution than 4K

Real 8K Resolution

Feel the full power of every frame with 8K resolution. With 33 million pixels on screen, it provides four times higher resolution than 4K for greater clarity and depth.7

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

* Viewing experience may vary according to types of content and format.

Lifelike colours and contrast for an 8K screen

Neo Quantum HDR 8K Pro

Experience the ultimate picture quality in 8K. Samsung’s technology works to accurately produce both brights and darks on screen, resulting in rich contrast and a full range of lifelike colours.

* The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. You may adjust brightness in the [menu/setting]. Higher brightness consumes more energy.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colours. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

* Viewing experience may vary according to types of content and format.

Ultra-realistic depth that brings images to life

Real Depth Enhancer Pro

Watch the figures on screen pop out with astonishing realism. Real Depth Enhancer Pro locates where your eyes would typically focus — then increases foreground contrast in those areas to imitate real-life depth. With precise control over mini-LEDs, it can recreate 3D-like images that come alive.

*Viewing experience may vary according to types of content and format.

Easily discover and access all your games from one screen

Gaming Hub

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favorites.

* Available games and content may vary by countries and models and are subject to change without notice. ** Certain games require a separate controller. *** Internet connection and subscription may be required. **** Requires Samsung account.

Get ultra-smooth motion for games up to 240Hz

Motion Xcelerator 240Hz

Enjoy astonishingly fluid visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 240Hz.

* 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required). ** Performance may vary.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.14

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. ** Some game titles may not support this feature. *** Game Bar's Zoom-in mode is not supported for certain refresh rates. **** Game Bar UI is subject to change without prior notice.

Immersive surround sound with top channel speakers

Dolby Atmos®

Feel the pulse-pounding action in every scene. Samsung's top channel speakers work with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.

* Wireless Dolby Atmos requires Wi-Fi, and works with 2022 ~ 2025 Samsung TVs. ** Dolby Atmos and DTS:X source content required.

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications. ** Soundbar sold separately. *** The location and number of speakers may vary depending on the model.

Dynamic sound that plays from all corners and follows the action

Object Tracking Sound Pro

Immerse yourself deep in the action. With 90W 6.2.4.ch speakers, this TV plays powerful audio from its center to all four corners. AI-powered tracking enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect.

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices.

*Content and services may vary by region and are subject to change without notice. ** Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. *** Some content and services require registration and subscription. **** Requires Samsung account. ***** Please note that the upgrade does not cover hardware-related performance, features or durability.

Access 1200+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

*For CA, over 1,200 free live channels at Samsung Tizen OS including channels provided by Samsung TV Plus and third party apps such as Pluto TV, Freeve and more. (As of May, 2024). ** Free Channels available at Samsung Tizen OS vary by country. ***Downloading apps, signing up, and logging in may be required to access

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.

* Channels vary by country and are subject to change without notifications. ** Supported Samsung devices may vary by country. *** Requires app download and Samsung account. **** UI is subject to change without prior notice. ***** Ads may appear on Samsung TV Plus. ****** Available for free on Samsung Smart TVs since 2016. ******* Available for free on Samsung Galaxy Devices Mobile & Tablet Android Version 8.0 or higher.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with regular updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. ** Latest software update is required.

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

Access useful info even when your TV is off

Daily Board

Get information throughout the day on your TV, even when it's turned off. You can customize your Daily Board with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free — by voice command or detecting your presence when you get near.

* Supported widgets vary by region and are subject to change without notice.

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. ** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. *** Connected devices are sold separately. **** Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device. ***** UI is subject to change without prior notice.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice. ** Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions..

Reduce energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness, reducing overall energy consumption. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to cut

* Energy saving rate may vary by region, model, size, viewing conditions and type of content. ** Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. *** AI Energy Mode does not work with Game Mode. **** Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV. ** Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

* 360 Audio Mode only works with Galaxy Buds 2 and Buds 3 series devices. Galaxy Buds purchased separately.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set. ** Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above. *** You must download the Karaoke app from Tizen to use the Karaoke function. **** An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Keep your TV clutter-free with wireless connectivity

Wireless One Connect

Plug in all your HDMI sources into your Wireless One Connect box, which can be placed in any direction within a distance of 10 meters from the TV, wirelessly transmitting up to an 8K 120Hz signal to keep your TV clutter-free.

* TV requires a separate power connection. ** Operating distance can vary depending on the usage environment. *** Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. **** Wireless One Connect box may not work properly if placed inside a closed metal cabinet. ***** QN990F supports FreeSync Premium Pro only when the input source is connected to the TV's MICRO HDMI port.

* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

An experience without any boundaries

Infinity Air Design

Push your viewing experience to the limit with an ultra-slim profile and black borders reduced to almost nothing. Held up by Infinity Air stand, it looks like an expansive screen floating in the air.